100Percentpure

Caught between Pretty Naked and Better Naked? Can’t decide if you’re feeling more Berry Naked or Rose Gold? If you’ve been eyeing our Palettes for months and just aren’t sure the shades are for you, today’s your day! We’ve created a super simple road map for navigating our fruit pigmented® makeup palettes, so that you can choose the right one (or all) that are perfect for you! Follow our foolproof user’s manual to help choose non-toxic natural makeup palettes, snag the best cruelty free brushes for the job, and give you an up-close and personal breakdown of every single color in each and every fruit pigmented® makeup palette! Fruit Pigmented® Makeup Palettes: Color Breakdown Pretty Naked Palette Our original Pretty Naked Palette is a beloved 100% PURE beauty staple, and is an unbeatable asset in creating natural makeup looks. This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. This is our classic ‘everyday’ makeup palette,

  Decoding Your Bathing Essentials Shower gels and body washes, two similar yet distinct products, often raise such confusion. The need to understand the difference between these two products stems from the fact that our skin’s health largely depends on the type of products we use. This blog post will delve deep into the details that  what is shower gel  defining both products, highlighting their differences, and guiding you to make an informed decision. What Is Shower Gel? Shower gels possess a thick, gel-like consistency that comes from a combination of water, surfactants, and a variety of other ingredients. Such additional ingredients can include humectants, which help retain moisture, to preservatives that increase shelf life. Many shower gels also incorporate natural extracts or essential oils for additional skin benefits. What Is Body Wash? Typically, body wash has a creamy, lotion-like texture due to a higher concentration of moisturizers. The main components include water, dete

  Discover BB Cream: Guide to Perfect Skin Don’t fret questioning this rather floundering foundation creation. Besides, the cryptic name “BB cream” doesn’t tell us much at all, so that’s why we’ve created this helpful BB Cream guide. Stop searching because we (the self-proclaimed foundation experts) are here to bring you the full scoop on all things BB cream, and to shed light on this multi-tasking foundation. What Is BB Cream? BB Creams exploded onto the K-Beauty scene when Korean women wanted alternatives to traditional foundations, which were too heavy and thick for their evolving beauty preferences. While a BB cream is more lightweight than the usual cream foundation, it still offers medium to full coverage as a normal foundation! What is BB cream’s benefit for us? Its smoother texture also allows BB cream to function as a primer by evening out skin tone for flawless makeup application. It often contains moisturizing ingredients which can be a dream come true for those of you looki

 Lotions are to supple skin the way sunscreens are to a healthy complexion. They lay the groundwork for smoother and protected skin. It doesn’t matter if it’s the dead of winter or a full summer sweat-down — our delicate skin NEEDS daily skin moisturization. And, just like failing to add facial sun protection will leave you vulnerable to damaged skin, omitting a lotion in your body care routine will leave your skin dry and sad. Think about the feelings of your parched elbows and knees (sigh). But using conventional lotions laden with chemicals will only exasperate your skin blues. Thankfully, as people become more conscious of their health and the environment, the appeal of natural lotions is emerging as a prominent trend. Follow along as we slather on all the benefits of natural body lotions, how they differ from traditional harsh potions on the market — plus the most supreme, natural body cream for the skin of your dreams. The Allure of Natural Lotions The beauty industry is currentl

  Get Perfect Foundation Match using Skin Undertone Charts There’s nothing more satisfying than a perfectly matched foundation — not only does it boost our confidence, it’s an essential part of wearing complexion products. A matching foundation that flatters our skin type, coverage preference, and suits our lifestyle can be like spotting a rainbow — a rare, beautiful sight. The Importance of Tone and Undertone In a Skin Undertones Chart How do you determine your  skin tone , and why is it important? An undertone essentially determines the temperature of your skin. We’ll break it down: your skin tone determines the depth of your complexion, but your undertone is what makes your overall skin tone uniquely you. This is where a skin undertone chart comes in. Undertones in a skin undertones chart are often categorized as warm, cool, and neutral or olive. For example, undertones can give your skin a subtle pink or yellow glow, or a mix of both if you have a neutral skin tone. In many ways, w