100Percentpure

       Refresh Your Skincare Routine with them -100%PURE The goal no matter how small or BIG needs to be broken down into steps — and a skincare routine is no exception. In fact, taking the first step puts you on a skin path of success and gorgeous skin! We’re talking cleansing and how choosing the right natural cleanser is your first and debatably most important step of an effective skincare routine. We know finding your perfect cleansing companion can be an uphill battle in a field inundated with cleansers. taking care of their skin using products that harness the power of Mother Nature Thankfully, as more people have become conscious of what they put on their skin, conventional synthetic products have been in a losing battle with the strength and popularity of natural products. What to Look for In a Natural Face Wash A reputable brand’s products will be free from harsh chemicals, artificial fragrances, and toxic parabens and sulfates, as well as other potentially ...

  How and when to use this mystical, multitasking makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. This combo of short and long bristles allows this brush to build coverage beautifully, while blurring harsh lines that would give all our beauty secrets away. The density at the center packs on color for hiding blemishes, or just adding that extra color payoff where needed. The light outer bristles are great for blending, smoothing, and creating a seamless, airbrushed look. What is a stippling brush , opt for a vegan, cruelty-free brush. Vegan brushes aren’t just humane, they’re also more sanitary. Synthetic, cruelty-free brushes won’t cause the same bacterial growths as animal-fur brushes, which means less ...

  Why Our Natural Lipstick are Best A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that comes from the dried and crushed...

  How and when to use this stippling makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. Did you know that we offer a full range of vegan, cruelty-free brushes to suit every powder product, foundation finish, and beauty look? Today we’ll be going over the must-know deets for our F10 Stippling Brush, including what it’s for, how to use it, and what results to expect. Stippling Brush + Powder Makeup This brush is excellent at smoothing powder blush, translucent powder, and powder foundation into the skin, and ensuring there isn’t excess formula lingering on our faces and preventing a natural finish. For example, when pairing this  what is a stippling brush  with our Fruit Pigmented® Powder Foundation...

  Find the natural nail color that works with your skin tone Too often we ignore caring for our hands in favor of hair, body, or facial treatments. While hands and nails may not be the very first thing we notice about someone, they’re one of the most prominent indicators of self-care. So why not enhance your look with a subtle shade of nude? A nude is a color that everyone needs in their nail care arsenal. For times when you just don’t know what nail color to pick — or when you simply want a more subtle look — a more natural nail color is a great go-to. How to Determine Your Undertones Choosing a shade that subtly complements your skin tone is only one piece of the puzzle. The next step: figuring out your undertones. This is the difference between finding your true  natural nail color , and one that only kinda matches you. We’ve listed a few different ways to determine your undertones to determine your perfect natural nail color below. Choose the easiest test for you, or try o...