100Percentpure

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Rice water for skin  may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for preserving the hands of Japanese women, who worked long days in the rice field. It’s helpful to understand that while ric...

  How to Extract Benefits from Maracuja You’ve heard of using coconut oil and argan oil for your hair and skin — but where’s the love for maracuja? We’ve discussed how oil is necessary for moisturizing skin of all types, even oily skin. So we thought it was time to shine the spotlight on mighty maracuja oil: the star ingredient of our Maracuja Mascara. What Is Maracuja Oil? Maracuja oil is extracted from the seeds of the maracuja plant, found in the lush South American rainforests (just like our other friend, the acai berry). The name “maracuja” might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. The passion fruit juice you enjoy drinking so much comes from the fat, seedy fruit of the maracuja plant that’s also dark purple in color. The fruit has b...

  Why Our Natural Lipstick are Best A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that comes from the dried and crushed...

  How and when to use this stippling makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. Did you know that we offer a full range of vegan, cruelty-free brushes to suit every powder product, foundation finish, and beauty look? Today we’ll be going over the must-know deets for our F10 Stippling Brush, including what it’s for, how to use it, and what results to expect. Stippling Brush + Powder Makeup This brush is excellent at smoothing powder blush, translucent powder, and powder foundation into the skin, and ensuring there isn’t excess formula lingering on our faces and preventing a natural finish. For example, when pairing this  what is a stippling brush  with our Fruit Pigmented® Powder Foundation...

Step by Step Guide on how to Contour and Highlight   Contouring is a trend that’s here to stay. It creates flattering lines in the face, and can obscure any curves or edges you’d rather not spotlight. Highlighting has become a makeup phenomenon — everyone (including us) is obsessed with achieving brilliantly glowing skin via super shimmery highlighters.   What Is Contouring? Essentially, when you   contour and highlight   you’re using shading or shadows to create an illusion of recession. Use contouring to help define or reshape your facial features. The areas that are not darkened or shaded then stand out! This can make your cheekbones look more pronounced, your nose more narrow or even help you reduce the appearance of the beloved soft under chin. You’ll instantly transform to a more sculpted Adonis self. PRO TIP:   The key to successful contouring is to always use an opaque matte powder, liquid concealer, or cream foundation. What Is Highlighting? When you us...