100Percentpure

A beauty lover can never have too many lipsticks… right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some lip candy in store for you! Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this natural lipstick guide we’ll take you through finishes, shade descriptions, lipstick swatches, and why 100% PURE lipsticks are the best. Get ready to pucker up and meet your one true (lipstick) love! What Lipstick Finish Should I Get? Color might be the first thing you notice in any lipstick. But what is the second most important factor? The finish: gloss, satin, matte, and so forth. We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal sty