100Percentpure

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Rice water for skin  may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for preserving the hands of Japanese women, who worked long days in the rice field. It’s helpful to understand that while ric...

Step by Step Guide on how to Contour and Highlight   Contouring is a trend that’s here to stay. It creates flattering lines in the face, and can obscure any curves or edges you’d rather not spotlight. Highlighting has become a makeup phenomenon — everyone (including us) is obsessed with achieving brilliantly glowing skin via super shimmery highlighters.   What Is Contouring? Essentially, when you   contour and highlight   you’re using shading or shadows to create an illusion of recession. Use contouring to help define or reshape your facial features. The areas that are not darkened or shaded then stand out! This can make your cheekbones look more pronounced, your nose more narrow or even help you reduce the appearance of the beloved soft under chin. You’ll instantly transform to a more sculpted Adonis self. PRO TIP:   The key to successful contouring is to always use an opaque matte powder, liquid concealer, or cream foundation. What Is Highlighting? When you us...

Do you dream of having healthy and beautiful skin, but don’t know what natural cosmetics are best for your particular skin type? Whether you’re dealing with dryness, oiliness, or sensitivity, making the right cosmetic choices matters. Natural cosmetics contain fewer synthetics and preservatives which can make them less likely to irritate certain skin types while still allowing you to achieve the look of your dreams! In this blog post, we will provide some useful tips on how to choose the perfect natural cosmetics for your unique complexion. What are Natural Cosmetics and How Do They Differ from Traditional Cosmetics? Unlike traditional cosmetics, which could contain a number of synthetic or chemical ingredients, natural cosmetics are completely free of chemicals and other harmful substances. Natural cosmetics are becoming increasingly popular due to their many benefits and lack of harsh chemicals. By opting for natural cosmetic products, you can avoid skin irritation and allergic reac...

Caught between Pretty Naked and Better Naked? Can’t decide if you’re feeling more Berry Naked or Rose Gold? If you’ve been eyeing our Palettes for months and just aren’t sure the shades are for you, today’s your day! We’ve created a super simple road map for navigating our fruit pigmented® makeup palettes, so that you can choose the right one (or all) that are perfect for you! Follow our foolproof user’s manual to help choose non-toxic natural makeup palettes, snag the best cruelty free brushes for the job, and give you an up-close and personal breakdown of every single color in each and every fruit pigmented® makeup palette! Fruit Pigmented® Makeup Palettes: Color Breakdown Pretty Naked Palette Our original Pretty Naked Palette is a beloved 100% PURE beauty staple, and is an unbeatable asset in creating natural makeup looks. This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. This is our classic ‘everyday’ makeup palet...

  Exploring all Secrets of how Lipstick is Made A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real   history   of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s lips. Her stark white face and bold, red lips led to a brief   red lip color   trend in the 16th century. At that time, lipstick was made from a blend of beeswax, which the Chinese used some 1000 years earlier ...