100Percentpure

  Why natural lipstick is your lips’ best bet A common myth about  what is lipstick made of  is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that co...

  Get Ready to Plump Up the Volume! By now, we’re all pretty well versed in hyaluronic acid and the hydration halo it carries for quenching and plumping the skin. Let’s just say another ingredient with a crown of light has skyrocketed to holy grail status in the skincare universe. Alas, polyglutamic acid! And it has made its way down into some of the most heavenly natural skin products. Call it hyaluronic acid’s super-charged sibling,   polyglutamic acid   is a saint at holding   more   water in your skin and giving an overall moisturized, plumper, and rejuvenated complexion. While we have praised hyaluronic acid to the skies, it doesn’t mean it’s going to give its seat up to polyglutamic acid. Demystifying Polyglutamic Acid Polyglutamic acid is a humectant skincare ingredient. A humectant is designed to address skin hydration by not only preserving the existing moisture in the skin and diminishing escaping moisture but also by drawing moisture from the environm...