The History of Lipstick & What is Lipstick Made Out of?

 Why natural lipstick is your lips’ best bet

A common myth about what is lipstick made of is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula.

Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula.

A History of Lipstick

It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that comes from the dried and crushed shells of female cochineal insects. More of that soon!

By the early 1900s, once carmine dye was mixed with an oil and wax base, lipstick looked more natural and was more accepted by women, even appearing in big-name salons like Estee Lauder and Elizabeth Arden. It wasn’t until, and through various lipstick container designs, that Hazel Bishop, an organic chemist in New York and New Jersey, created the first long-lasting lipstick. And the rest is history!

How Did the Formulations of Lipstick Evolve?

Through the years, lipstick has evolved from crushed plant powder to a chemically formulated cosmetic. Even with new cosmetic innovations, there have been little to no regulations by the FDA on what can be used to make lipstick. This means that synthetic, toxic, and animal-derived ingredients have been freely tracing women’s lips for the last century.

A Better Way to Wear Lip Color

We see lipstick as one of the most classic, impactful forms of cosmetic expression. There’s a perfect natural shade to make any skin tone feel beautiful, and we believe in spreading that feeling as safe as possible. That’s why we’ve opted out when it comes to using any animal byproducts and toxic heavy metals in our natural lipsticks. Instead of these conventional ingredients, we’ve formulated dozens of healthy, natural lipsticks.

Conclusion

We’ve done all we can to make the best vegan, what is lipstick made of for the world to enjoy. We know that the hard work — and scrupulous ingredient sourcing — is worth the results. We feel passionate that by giving you safe, beautiful lipstick, you can rest easy. You can know that what you’re putting on your lips is bug-free, animal-free, and heavy metal-free.

Nobody should ever have to choose between beauty and safety, and that’s why 100% PURE was born. We’re changing the world with makeup, one tube of natural lipstick at a time.