100Percentpure

  Secrets to How Lipstick is Made: A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real history of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s li...

Curious about how to pick matte makeup for dry skin or oily skin? You’ll also be on the lookout for aluminum starch, which is an anti-caking agent that offers both thickening and mattifying effects for  matte makeup  formulas, but is unfortunately a synthetic byproduct of aluminum. Speaking of aluminum, the powder byproduct of this metal is quite a popular cosmetic colorant in many foundations available on the market today; it’s especially prevalent in the most recognized cosmetic brands. What We Use Instead 100% PURE plays it safe by formulating with only natural ingredients, meaning these ingredients only undergo chemical changes from biological processes like fermentation, distillation, and cold processing. Instead of talc, we use finely pressed rice starch. What Is Matte Makeup? Matte makeup gives the impression of poreless skin and a pristine finish, meaning shine and oil are nowhere to be found. The matte makeup look is often associated with dry, powdery skin that’s perf...