100Percentpure

  Why natural lipstick is your lips’ best bet A common myth about  what is lipstick made of  is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that co...

  Secrets to How Lipstick is Made: A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real history of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s li...

  Why natural lipstick is your lips’ best bet A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real history of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s lips. Her stark white face and bold, red lips led to a brief red lip color trend in the 16th century. At that time,  what is lipstick made of  and how it was made from a blend of beeswax, which the Chinese used some 1000 years...

  Curious about how to pick matte makeup for dry skin or oily skin You’ll also be on the lookout for aluminum starch, which is an anti-caking agent that offers both thickening and mattifying effects for matte foundation formulas, but is unfortunately a synthetic byproduct of aluminum. Speaking of aluminum, the powder byproduct of this metal is quite a popular cosmetic colorant in many foundations available on the market today; it’s especially prevalent in the most recognized cosmetic brands. What We Use Instead 100% PURE plays it safe by formulating with only natural ingredients, meaning these ingredients only undergo chemical changes from biological processes like fermentation, distillation, and cold processing. Instead of talc, we use finely pressed rice starch. Instead of aluminum starch or other harsh anti-caking, mattifying components, we use bamboo silica, which is the protective layer in the epidermal cell walls of bamboo. Bamboo silica also provides impressive light-refract...