100Percentpure

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Rice water for skin  may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for preserving the hands of Japanese women, who worked long days in the rice field. It’s helpful to understand that while ric...

  How to Extract Benefits from Maracuja You’ve heard of using coconut oil and argan oil for your hair and skin — but where’s the love for maracuja? We’ve discussed how oil is necessary for moisturizing skin of all types, even oily skin. So we thought it was time to shine the spotlight on mighty maracuja oil: the star ingredient of our Maracuja Mascara. What Is Maracuja Oil? Maracuja oil is extracted from the seeds of the maracuja plant, found in the lush South American rainforests (just like our other friend, the acai berry). The name “maracuja” might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. The passion fruit juice you enjoy drinking so much comes from the fat, seedy fruit of the maracuja plant that’s also dark purple in color. The fruit has b...

How to extract best skin, hair, health, and beauty benefits from this juicy South American fruit Maracuja oil is extracted from the seeds of the maracuja plant, found in the lush South American rainforests (just like our other friend, the acai berry). The name “maracuja” might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. Health Benefits of Maracuja Oil Long before we knew about the tropical taste of passion fruit juice, the natives of South America had been using maracuja for its therapeutic and nutritional benefits for hundreds of years. Thanks to their beneficial alkaloid content,   maracuja oil   leaves have long been used as a sedative to treat a variety of health conditions like anxiety, insomnia, and high blood pressure. Maracuja fruit ...

Do you dream of having healthy and beautiful skin, but don’t know what natural cosmetics are best for your particular skin type? Whether you’re dealing with dryness, oiliness, or sensitivity, making the right cosmetic choices matters. Natural cosmetics contain fewer synthetics and preservatives which can make them less likely to irritate certain skin types while still allowing you to achieve the look of your dreams! In this blog post, we will provide some useful tips on how to choose the perfect natural cosmetics for your unique complexion. What are Natural Cosmetics and How Do They Differ from Traditional Cosmetics? Unlike traditional cosmetics, which could contain a number of synthetic or chemical ingredients, natural cosmetics are completely free of chemicals and other harmful substances. Natural cosmetics are becoming increasingly popular due to their many benefits and lack of harsh chemicals. By opting for natural cosmetic products, you can avoid skin irritation and allergic reac...

Caught between Pretty Naked and Better Naked? Can’t decide if you’re feeling more Berry Naked or Rose Gold? If you’ve been eyeing our Palettes for months and just aren’t sure the shades are for you, today’s your day! We’ve created a super simple road map for navigating our fruit pigmented® makeup palettes, so that you can choose the right one (or all) that are perfect for you! Follow our foolproof user’s manual to help choose non-toxic natural makeup palettes, snag the best cruelty free brushes for the job, and give you an up-close and personal breakdown of every single color in each and every fruit pigmented® makeup palette! Fruit Pigmented® Makeup Palettes: Color Breakdown Pretty Naked Palette Our original Pretty Naked Palette is a beloved 100% PURE beauty staple, and is an unbeatable asset in creating natural makeup looks. This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. This is our classic ‘everyday’ makeup palet...