100Percentpure

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Rice water for skin  may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for preserving the hands of Japanese women, who worked long days in the rice field. It’s helpful to understand that while ric...

   Refresh Your Skincare Routine with 100%Pure  The goal no matter how small or BIG needs to be broken down into steps  and a skincare routine is no exception. In fact, taking the first step puts   you on a skin path of success and gorgeous skin! We’re talking  best natural cleanser  and how choosing the right natural cleanser is your first and debatably most important step of an effective skincare routine. We know finding your perfect cleansing companion can be an uphill battle in a field inundated with cleansers. taking care of their skin using products that harness the power of Mother Nature Thankfully, as more people have become conscious of what they put on their skin, conventional synthetic products have been in a losing battle with the strength and popularity of natural products. The Importance of Natural Skincare Natural skincare is becoming increasingly popular because of the numerous benefits that come with it. Unlike traditional skincar...

  Reveal a Glowing Complexion with Our Skin Care Products Summer fever is springing upon us quicker than the flowers-and-showers season, and if you’re like most of us coming out of the sniffly, pollen season with dull, congested skin, pay close attention! One of the most overlooked steps in a skincare routine is exfoliation. It so happens to be the integral extra step to your glowiest skin ever. For many of us, our skincare routine is as simple as cleanse, moisturize, and go! But the unsung hero of any skincare routine just might be exfoliation. It so happens to be the extra step in the right direction to your brightest skin ever. But are you aware there is more than one method to exfoliation madness. Why You Should Use a Natural Exfoliant As we mentioned before, many of us are familiar with products containing some type of particles that help to exfoliate our skin. Often, traditional exfoliating products are bad, no bueno, do not pass go, and do not collect. Yes, it’s a bit overst...

Caught between Pretty Naked and Better Naked? Can’t decide if you’re feeling more Berry Naked or Rose Gold? If you’ve been eyeing our Palettes for months and just aren’t sure the shades are for you, today’s your day! We’ve created a super simple road map for navigating our fruit pigmented® makeup palettes, so that you can choose the right one (or all) that are perfect for you! Follow our foolproof user’s manual to help choose non-toxic natural makeup palettes, snag the best cruelty free brushes for the job, and give you an up-close and personal breakdown of every single color in each and every fruit pigmented® makeup palette! Fruit Pigmented® Makeup Palettes: Color Breakdown Pretty Naked Palette Our original Pretty Naked Palette is a beloved 100% PURE beauty staple, and is an unbeatable asset in creating natural makeup looks. This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. This is our classic ‘everyday’ makeup palet...

 Lotions are to supple skin the way sunscreens are to a healthy complexion. They lay the groundwork for smoother and protected skin. It doesn’t matter if it’s the dead of winter or a full summer sweat-down — our delicate skin NEEDS daily skin moisturization. And, just like failing to add facial sun protection will leave you vulnerable to damaged skin, omitting a lotion in your body care routine will leave your skin dry and sad. Think about the feelings of your parched elbows and knees (sigh). But using conventional lotions laden with chemicals will only exasperate your skin blues. Thankfully, as people become more conscious of their health and the environment, the appeal of natural lotions is emerging as a prominent trend. Follow along as we slather on all the benefits of natural body lotions, how they differ from traditional harsh potions on the market — plus the most supreme, natural body cream for the skin of your dreams. The Allure of Natural Lotions The beauty industry is...