100Percentpure

  Why Our Natural Lipstick are Best A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that comes from the dried and crushed she

A beauty lover can never have too many lipsticks… right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some lip candy in store for you! Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this natural lipstick guide we’ll take you through finishes, shade descriptions, lipstick swatches, and why 100% PURE lipsticks are the best. Get ready to pucker up and meet your one true (lipstick) love! What Lipstick Finish Should I Get? Color might be the first thing you notice in any lipstick. But what is the second most important factor? The finish: gloss, satin, matte, and so forth. We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal sty