100Percentpure

Skin care isn’t always straightforward. Have you ever stared at a bottle of pricey toner — that looks like little more than water — and thought: “what exactly is this supposed to do for my skin?” These skin care enigmas have been mystifying consumers for years, which is mainly due to misinformation.! Allow us to set the record straight: way back in the day, face toner was considered an unromantic, almost medicinal treatment for neutralizing oily or blemish-prone skin. These formulas were full of dehydrators like alcohol, so understandably they weren’t very popular, and were only used in cases of extreme breakouts. Fast-forward to year 2019, and the game has entirely changed: hydrating natural toners have become absolutely essential to not only Korean skin care routines, but to day-to-day skin care lineups everywhere. A natural toner will contain much more than plain old water, and can completely level-up your skin care efforts by creating plump, glowing skin after a deep cleanse. Get ...

  How to extract amazing skin, hair, health, and beauty benefits  Maracuja oil is extracted from the seeds of the  what is maracuja oil  plant,   found in the lush South American rainforests (just like our other friend, the  acai berry). The name “maracuja” might not sound familiar to you at  first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. Health Benefits of Maracuja Oil Long before we knew about the tropical taste of passion fruit juice, the natives of South America had been using maracuja for its therapeutic and nutritional benefits for hundreds of years. Thanks to their beneficial alkaloid content, maracuja leaves have long been used as a sedative to treat a variety of health conditions like anxiety, insomnia, and high blood pressure. Maracu...

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Rice water for skin  may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for preserving the hands of Japanese women, who worked long days in the rice field. It’s helpful to understand that while ric...

  How and when to use this mystical, multitasking makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. This combo of short and long bristles allows this brush to build coverage beautifully, while blurring harsh lines that would give all our beauty secrets away. The density at the center packs on color for hiding blemishes, or just adding that extra color payoff where needed. The light outer bristles are great for blending, smoothing, and creating a seamless, airbrushed look. What is a stippling brush , opt for a vegan, cruelty-free brush. Vegan brushes aren’t just humane, they’re also more sanitary. Synthetic, cruelty-free brushes won’t cause the same bacterial growths as animal-fur brushes, which means less ...

  How to Extract Benefits from Maracuja You’ve heard of using coconut oil and argan oil for your hair and skin — but where’s the love for maracuja? We’ve discussed how oil is necessary for moisturizing skin of all types, even oily skin. So we thought it was time to shine the spotlight on mighty maracuja oil: the star ingredient of our Maracuja Mascara. What Is Maracuja Oil? Maracuja oil is extracted from the seeds of the maracuja plant, found in the lush South American rainforests (just like our other friend, the acai berry). The name “maracuja” might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. The passion fruit juice you enjoy drinking so much comes from the fat, seedy fruit of the maracuja plant that’s also dark purple in color. The fruit has b...