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Essential Tips for Determining Your Skin Tone

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  How to get a seamless foundation match Remember how tricky it was to find your perfect shade of foundation? If you couldn’t find a skin undertone chart, did you take a brave plunge in the beauty section of your local drugstore, or did you seek expertise by getting professionally matched? There’s nothing more satisfying than a perfectly matched foundation — not only does it boost our confidence, it’s an essential part of wearing complexion products. A matching foundation that flatters our skin type, coverage preference, and suits our lifestyle can be like spotting a rainbow — a rare, beautiful sight. Reasons to Search for a New Shade We’ve said it before and we’ll say it again — skin is complicated, and a foundation that’s worked for you for years might all of a sudden look less than lovely. Perhaps you just got back from a divine tropical vacation with tanner skin, or your foundation is simply looking a bit lackluster lately. It might be time to check out a  skin undertones chart  an
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The History of Lipstick & What is Lipstick Made Out of?

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  Why natural lipstick is your lips’ best bet A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real history of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s lips. Her stark white face and bold, red lips led to a brief red lip color trend in the 16th century. At that time,  what is lipstick made of  and how it was made from a blend of beeswax, which the Chinese used some 1000 years earlier to pr
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When to Use a Stippling Brush

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  How and when to use this mystical, multitasking makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. So what makes  what is a stippling brush  different from other makeup brushes? It’s a 2-in-1 brush, featuring a 3:2 ratio of tightly packed short bristles in the center, and longer, more flexible bristles around the perimeter. This combo of short and long bristles allows this brush to build coverage beautifully, while blurring harsh lines that would give all our beauty secrets away. The density at the center packs on color for hiding blemishes, or just adding that extra color payoff where needed. The light outer bristles are great for blending, smoothing, and creating a seamless, airbrushed look. Stippling Brush
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How To Get Natural Matte Makeup

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  Curious about how to pick matte makeup for dry skin or oily skin You’ll also be on the lookout for aluminum starch, which is an anti-caking agent that offers both thickening and mattifying effects for matte foundation formulas, but is unfortunately a synthetic byproduct of aluminum. Speaking of aluminum, the powder byproduct of this metal is quite a popular cosmetic colorant in many foundations available on the market today; it’s especially prevalent in the most recognized cosmetic brands. What We Use Instead 100% PURE plays it safe by formulating with only natural ingredients, meaning these ingredients only undergo chemical changes from biological processes like fermentation, distillation, and cold processing. Instead of talc, we use finely pressed rice starch. Instead of aluminum starch or other harsh anti-caking, mattifying components, we use bamboo silica, which is the protective layer in the epidermal cell walls of bamboo. Bamboo silica also provides impressive light-refracting
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Eucalyptus Benefits for Skin, Hair, and More

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  How to use this refreshing botanical in your daily beauty routine For those of us living in California, the scent of eucalyptus is a familiar one: it’s the sweet, crisp aroma of San Francisco’s lush Golden Gate Park. It’s refreshing, uplifting, and camphorous. The scent is often used in spas and meditation centers for a deeply relaxing, aromatherapeutic experience. Native to Australia, the   Eucalyptus globulus   tree (known locally as the Tasmanian blue gum tree) was brought to California during the Gold Rush days. Leaves from the eucalyptus tree aren’t just refreshing; their extracts and oils are also popular forms of alternative medicine with anti-inflammatory and antibacterial benefits. What Is Eucalyptus? Eucalyptus essential oil comes from steam distilling eucalyptus leaves. The leaves come from the myrtle family of trees, which can grow up to 200 feet tall. These fast growing trees produce an oil combination that is released into the air, sometimes so strong that a blue haze i
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