100Percentpure

  Get Perfect Foundation Match using Skin Undertone Charts There’s nothing more satisfying than a perfectly matched foundation — not only does it boost our confidence, it’s an essential part of wearing complexion products. A matching foundation that flatters our skin type, coverage preference, and suits our lifestyle can be like spotting a rainbow — a rare, beautiful sight. The Importance of Tone and Undertone In a Skin Undertones Chart How do you determine your  skin tone , and why is it important? An undertone essentially determines the temperature of your skin. We’ll break it down: your skin tone determines the depth of your complexion, but your undertone is what makes your overall skin tone uniquely you. This is where a skin undertone chart comes in. Undertones in a skin undertones chart are often categorized as warm, cool, and neutral or olive. For example, undertones can give your skin a subtle pink or yellow glow, or a mix of both if you have a neutral skin tone. In many ways, w

It can be a hairy situation to find the best shampoo, especially considering there are so many different types of shampoos on the market. With increasing concerns about the harsh chemicals found in conventional hair formulas, many people are turning to natural shampoo as a healthier and more sustainable alternative. But with formulas derived from the land , like plants, herbs, and oils to the sea -weed products, we’re often left scratching our heads trying to find the perfect natural shampoo that ticks all the boxes. Just as skin type matters when picking a moisturizer, hair type matters when picking a shampoo. The Allure of Natural Shampoo Is it the pureness from natural ingredients, the peace of mind with healthy formulas, ingredient transparency, or eco-friendly practices that draw us to a natural shampoo? How about all the above — and that’s the tip of the strand! Once you start to unravel the harsh, tongue-twisting ingredients and understand what’s really in your shampoo, you’ll

Have you ever noticed how the world of beauty is getting a natural makeover? Yup, the beauty industry is taking a detour towards more eco-friendly choices. Now, think about your hair — your crowning glory. It’s like giving your hair a ticket to the botanical garden of goodness. The idea is simple: Nature’s gifts are your hair’s new best friend, and we’re about to uncover why. Unpacking ‘Natural’ in Hair Care When it comes to shampoos, the term ‘natural’ refers to formulations predominantly derived from plant-based sources and minimally processed ingredients. These shampoos typically avoid synthetic additives like sulfates, parabens, and artificial fragrances. The focus lies on harnessing the inherent benefits of botanicals and essential oils for cleansing and nourishing hair, often aligning with environmentally conscious practices. While ‘natural’ emphasizes plant-derived ingredients, ‘organic’ takes it a step further. Organic shampoos are made from ingredients grown without synthetic

Need-to-know tips for full body exfoliation, featuring our new sea salt body scrubs! Exfoliation can work wonders on skin that’s a little rough around the edges. Bumps, flakes, dry patches? They’ll be ancient history once you nail down a proper full-body exfoliation routine. The key to exfoliating is using natural, earth-friendly exfoliants and nourishing oils. Otherwise, you might fall prey to overly dry skin, or be guilty of polluting the environment with toxic byproducts. It can be hard to find a quality body scrub: made without synthetic dyes, plastic beads, or toxic perfumes. But at 100% PURE, you can shop for clean beauty with confidence, because all of our products are vegan, cruelty-free, and formulated with efficacious plant-derived ingredients. And when you’re looking for some natural body exfoliation, our  Body Scrubs  make a perfect choice! Stick around for the benefits and uses of a body scrub, and how to use them for softer, healthier-looking skin. Health and Beauty Benef