100Percentpure

When your normal makeup grind starts to feel like a chore, it’s time to seek a little help. Maybe you slept through your alarm (again). Maybe you’ve been eyeing a $40 setting spray online, but your bank account won’t play along. Or maybe you’re just having a decidedly low-maintenance day, and it’d be nice to cut a few corners. We’re sharing our favorite natural makeup tips that work smarter, not harder. So you can afford to be fashionably late (or fashionably lazy, we don’t judge). Eye Makeup Natural Makeup Tip #1 How to prevent smudged eye makeup: Using a small, fluffy brush , dust a light coating of our Bamboo Blur Powder over the lids and lashes. This will prevent the lids from getting oily or greasy throughout the day. It also sets the eye area so that mascara and eyeliner won’t smudge or budge. Oily lids occur with age, from having generally oily skin, and can even happen randomly due to stress or weather. The problem is that while we don’t want our eyes to look or feel greasy,

  Your Guide to Choosing the Best Natural Shampoo Ever noticed how the world of beauty is getting a natural makeover? Yup, the beauty industry is taking a detour towards more eco-friendly choices. Now, think about your hair — your crowning glory. It’s like giving your hair a ticket to the botanical garden of goodness. The idea is simple: Nature’s gifts are your hair’s new best friend, and we’re about to uncover why. Unpacking ‘Natural’ in Hair Care When it comes to shampoos, the term ‘natural’ refers to formulations predominantly derived from plant-based sources and minimally processed ingredients. These  natural organic shampoo  typically avoid synthetic additives like sulfates, parabens, and artificial fragrances. The focus lies on harnessing the inherent benefits of botanicals and essential oils for cleansing and nourishing hair, often aligning with environmentally conscious practices. Why Natural Matters Standard shampoos often harbor a cocktail of common chemicals that can silentl

Have you ever noticed how the world of beauty is getting a natural makeover? Yup, the beauty industry is taking a detour towards more eco-friendly choices. Now, think about your hair — your crowning glory. It’s like giving your hair a ticket to the botanical garden of goodness. The idea is simple: Nature’s gifts are your hair’s new best friend, and we’re about to uncover why. Unpacking ‘Natural’ in Hair Care When it comes to shampoos, the term ‘natural’ refers to formulations predominantly derived from plant-based sources and minimally processed ingredients. These shampoos typically avoid synthetic additives like sulfates, parabens, and artificial fragrances. The focus lies on harnessing the inherent benefits of botanicals and essential oils for cleansing and nourishing hair, often aligning with environmentally conscious practices. While ‘natural’ emphasizes plant-derived ingredients, ‘organic’ takes it a step further. Organic shampoos are made from ingredients grown without synthetic

  When it comes to nail polish, natural technology is a work in progress; but we’re still trying to offer the ‘cleanest’ nail polish formulas possible. We’ve discussed the natural nail polish industry before, and been transparent about what the term ‘natural’ means or can mean when applied to nail polish. What’s Lurking in Your Nail Polish? As much as we love a freshly painted pair of fingers and toes, we need to point out what kinds of toxins we’re putting on our nails. These harmful ingredients can infiltrate our skin, enter our mouths when we use our fingers to eat, and ultimately enter our bloodstream! The top 6 most toxic nail polish ingredients include dibutyl phthalate, formaldehyde, toluene, xylene, parabens, and camphor. Dibutyl phthalate, or DBP, causes mild skin and eye irritation after exposure and potentially impacts developmental growth and the reproductive system. But consider this: how often we paint our nails or have them painted, and how long the polish is on our fin

  4 Major Benefits of Maracuja Oil How to extract amazing skin, hair, health, and beauty benefits from this juicy South American fruit The name isn’t just for show; we include real maracuja oil in our mascara for the benefits it has for both lashes and skin. Read on for the scoop on maracuja oil and its top benefits for health, hair, skin, and beauty. What Is Maracuja Oil? The passion fruit juice you enjoy drinking so much comes from the fat, seedy fruit of the maracuja plant that’s also dark purple in color. The fruit has become a small celebrity in the culinary world, and is widely used in salads, cocktails, and desserts. Maracuja isn’t just a decadent sweet treat; it also boasts a host of health perks. Maracuja oil is extracted from these juicy seeds through cold pressing, and bears a variety of health benefits for the whole body. Health Benefits of Maracuja Oil Long before we knew about the tropical taste of passion fruit juice, the natives of South America had been using maracuja

 Shower gels and body washes, two similar yet distinct products, often raise such confusion. The need to understand the difference between these two products stems from the fact that our skin’s health largely depends on the type of products we use. This blog post will delve deep into the details, defining both products, highlighting their differences, and guiding you to make an informed decision. What Is Shower Gel? Shower gel, often confused with body wash, is a viscous liquid designed to clean the body. Introduced in the late 20th century as an alternative to traditional bar soaps, shower gels quickly became a go-to for many due to their convenient and hygienic use. Shower gels possess a thick, gel-like consistency that comes from a combination of water, surfactants, and a variety of other ingredients. Such additional ingredients can include humectants, which help retain moisture, to preservatives that increase shelf life. Many shower gels also incorporate natural extracts or essenti

As a skincare brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. The crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today, it reigns supreme in K-beauty, J-beauty, and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Using rice water for the skin can be an excellent way to encourage UV protection while softening and brightening the skin. A 2013 study proved that rice water can reduce UV damage. Rice water may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for pres