100Percentpure

Big Benefits of Rosemary Essential Oil This culinary herb boasts much more than just its signature flavor – it’s also a beauty and hair growth superstar! What’s your favorite essential oil? The conversation about essential oils can’t take place without rosemary, arguably the G.O.A.T. in the essential oil game. Rosemary essential oil has so many benefits and uses – from the skin to hair benefits - that we can’t resist incorporating it into our everyday routines. We’re always on the hunt for natural ways to boost our beauty routine, and rosemary oil makes the top of our list! If you’ve ever wondered how this earthly, heavenly essential oil can help you sprout a thicker, longer mane and a smoother complexion, keep reading! The Rosemary Plant This herbaceous plant is native to the Mediterranean and is most known for its culinary capacity. It’s commonly used to give dishes a fresh, earthy flavor (our mouths are watering thinking about Greek salad with fresh rosemary). Its flavor is similar...

All About Bakuchiol | The Alternative to Retinol? Let’s Find Out For many of us, bakuchiol seems like an all-new, trendy ingredient, but in actuality, bakuchiol is hardly anything new. Discovered in 1966, bakuchiol is a unique compound that’s derived from the seeds of the bakuchi plant, hence the name “bakuchiol.” While it’s been found in a few other sources like vegetables and animal liver, bakuchiol’s key source is bakuchi plant, making it both vegan and all-natural. Bakuchiol has garnered much popularity in recent years, however, because its effects on the skin are remarkably similar to retinol, but without side effects. And because retinol isn’t for everybody, bakuchiol has a place in many skincare regimens. Does bakuchiol belong in your beauty routine? Let’s first explain who bakuchiol is most suited for. Who Should Use Bakuchiol ? Bakuchiol is suitable for all skin types, but it’s especially appealing for those who can’t use retinol. Retinoids have become massively popular over ...

Need-to-know tips for full body exfoliation, featuring our new sea salt body scrubs! Exfoliation can work wonders on skin that’s a little rough around the edges. Bumps, flakes, dry patches? They’ll be ancient history once you nail down a proper full-body exfoliation routine. The key to exfoliating is using natural, earth-friendly exfoliants and nourishing oils. Otherwise, you might fall prey to overly dry skin, or be guilty of polluting the environment with toxic byproducts. It can be hard to find a quality body scrub: made without synthetic dyes, plastic beads, or toxic perfumes. But at 100% PURE, you can shop for clean beauty with confidence, because all of our products are vegan, cruelty-free, and formulated with efficacious plant-derived ingredients. And when you’re looking for some natural body exfoliation, our  Body Scrubs  make a perfect choice! Stick around for the benefits and uses of a body scrub, and how to use them for softer, healthier-looking skin. Health and Bea...