100Percentpure

When you get out of the shower, how does your skin feel? Ideally, we should feel refreshed and moisturized with happy skin — itching and tightness are not normal after using body wash! Are you lathering up with skin happy ingredients, or just using the same old soap that leaves your skin feeling stripped and squeaky? We’re spilling the bubbles on a little secret that makes our body wash formula conditioning, more natural, and beneficial for your skin. We know you’ll feel inspired to make the switch to a better bathing routine! Before You Wash: Have You Seen These Ingredients? We’ve said it before — skin is our largest organ. As arguably one of the most important “organs” we have, what’s just as important as what we put on it is what we don’t. That’s why we’re creating cleaner products with a mission of celebrating natural ingredients and using them to our advantage. Take for example fragrances in body wash. We all love a product that smells nice, and it definitely adds to the experienc...

Do seemingly endless shelves of hair care products have you scratching your head and lamenting “ Where do I start ?!” When it comes to shampoos and conditioners, it can be a ‘slippery’ slope finding products that not only have everything we need, they fit a clean bill of health — and that means no hair-harming chemicals. So, how can you pivot on that slope to gain the best natural hair care products? Our ideal shampoo and conditioner need to feature powerful, natural, high-quality ingredients that are safe for our strands and health, and have heavenly scents that lift us off the slopes and into the skies. But stuffing all those requirements into a 13-ounce bottle is tough — OR is it?! Let’s dive and slide into the benefits of natural hair care products, how to find the perfect pure shampoo and conditioner for your hair type — plus the best formulas free of fluff and gruff for happy, balanced, and healthy locks! What are Natural Shampoo and Conditioner Products? Have you ever looked up ...

While makeup blenders are hardly a new kind of beauty tool, it’s still a new concept to many individuals–especially for those of us who learned makeup application during Y2K, when we were caking on foundation with those wimpy little sponge wedges. So what is a makeup blender , and why should we use them now? A makeup sponge, also known as a makeup blender or beauty blender, is a soft, spongey tool that’s meant for the application of liquid and cream makeup products. Makeup blenders are sold from a number of different vendors, and they can consist of many different materials, but we recommend steering clear of latex, which is irritating for many people. At 100% Pure, we created a latex-free makeup blender that’s not only safe and effective, but creates a true-to-skin finish with its unique, seamless texture and feel. Today, we’re discussing how a makeup blender can create the perfect makeup finish, and how to do so.Benefits of Using a Makeup Blender Here are some reasons why we love usi...

Oh, sunscreen. If you’ve worshipped it your whole life, good for you — you and your skin are ahead of the curve! If you’ve had a long-standing love-hate relationship with sunscreen, don’t worry, we get it. Some argue that it feels like a chore to remember to apply, but we know that the benefits far outweigh the brief task of using it. What if we told you that you could have a silky smooth all natural sunscreen , without all the grease and toxic chemicals? And what if wearing it could actually improve your skin’s health? Would that sweeten the deal when it comes to wearing sunscreen? If you’ve been mindlessly applying drugstore sunscreen for years, maybe it’s time to take a closer look at those chemical ingredients. We’ll walk you through the benefits of a natural sunscreen, the different types you can enjoy (moisturizer, spray, stick), and how a natural sunscreen can set you up for endless (and safe) summer fun! Chemical or Natural Sunscreen? On the quest for healthier skin, it’s impor...

  The Skincare Game-Changer You Need to Know  Polyglutamic acid, a potent hydrator, has been quietly revolutionizing   skincare routines. It’s not just another fleeting trend; PGA is earning its   place in the skincare hall of fame for its unique ability to lock in moisture   and enhance skin texture. As we delve deeper into the world of PGA-   infused skincare products, you’ll discover how this ingredient can   transform your skincare routine, offering benefits that cater to a wide array   of skin types and concerns. Decoding Polyglutamic Acid: What Is It? Polyglutamic Acid  (PGA), a name gaining momentum in the skincare world, is not just another fleeting trend but a powerhouse ingredient with fascinating benefits. Structurally, PGA is a biopolymer, specifically a polypeptide, composed of multiple units of the amino acid glutamic acid. This compound is naturally produced by certain bacteria, most notably by tho...

A beauty lover can never have too many lipsticks… right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some lip candy in store for you! Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this natural lipstick guide we’ll take you through finishes, shade descriptions, lipstick swatches, and why 100% PURE lipsticks are the best. Get ready to pucker up and meet your one true (lipstick) love! What Lipstick Finish Should I Get? Color might be the first thing you notice in any lipstick. But what is the second most important factor? The finish: gloss, satin, matte, and so forth. We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal...

How to extract best skin, hair, health, and beauty benefits from this juicy South American fruit Maracuja oil is extracted from the seeds of the maracuja plant, found in the lush South American rainforests (just like our other friend, the acai berry). The name “maracuja” might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. Health Benefits of Maracuja Oil Long before we knew about the tropical taste of passion fruit juice, the natives of South America had been using maracuja for its therapeutic and nutritional benefits for hundreds of years. Thanks to their beneficial alkaloid content,   maracuja oil   leaves have long been used as a sedative to treat a variety of health conditions like anxiety, insomnia, and high blood pressure. Maracuja fruit ...