100Percentpure

  Why Our Natural Lipstick are Best A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that comes from the dried and crushed she

  How and when to use this stippling makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. Did you know that we offer a full range of vegan, cruelty-free brushes to suit every powder product, foundation finish, and beauty look? Today we’ll be going over the must-know deets for our F10 Stippling Brush, including what it’s for, how to use it, and what results to expect. Stippling Brush + Powder Makeup This brush is excellent at smoothing powder blush, translucent powder, and powder foundation into the skin, and ensuring there isn’t excess formula lingering on our faces and preventing a natural finish. For example, when pairing this  what is a stippling brush  with our Fruit Pigmented® Powder Foundation, this brush r

When you’ve got sensitive skin, shopping for makeup and skincare can feel a bit like walking through a minefield. Burning, redness, and inflamed skin can all be side effects of using a product that’s too harsh for sensitive skin. Do I Have Sensitive Skin? First things first: do you have sensitive skin? When deciding how sensitive your skin might be, consider that there are two possibilities. The first possibility is that you do have ‘sensitive skin’, which can be part of your genetic code. Thin skin, blood vessels close to the surface of the skin, less pigmentation, and a weaker outer skin barrier are all common complaints of sensitive skin types. These factors often mean redness and irritation for your precious skin. The other possibility is that your skin has been sensitized. This means that the lipid barrier of the skin has been compromised by something other than hereditary factors. Causes for sensitized skin can include stress, diet, environment, pollution, alcohol consumption, sm

Do you know what you and I have in common? Besides both being huge fans of truly natural beauty products, we know the importance of great skin care. One thing that we can often forget is that skin care doesn’t stop at the neck or chest. We often say that our skin is our biggest organ, and while that might sound strange, that philosophy is one of the facts that fuels us to make wholesome, lovely and organic skin care products. You may already be familiar with our balancing and cleansing toners, luscious moisturizers and beautiful, organic oils but we want to highlight our rich and skin softening lotions; specifically, our hand lotions. In this post, we will discuss the importance of using a hand lotion, as well as some of the downsides of skipping a hand lotion in your routine. Why Should I Use Hand Lotion On Top of Body Lotion? There is a method to hand lotion magic, and this method keeps moisture in and damage out of our hands. We recognize the importance of using a hand cream on top

Step by Step Guide on how to Contour and Highlight   Contouring is a trend that’s here to stay. It creates flattering lines in the face, and can obscure any curves or edges you’d rather not spotlight. Highlighting has become a makeup phenomenon — everyone (including us) is obsessed with achieving brilliantly glowing skin via super shimmery highlighters.   What Is Contouring? Essentially, when you   contour and highlight   you’re using shading or shadows to create an illusion of recession. Use contouring to help define or reshape your facial features. The areas that are not darkened or shaded then stand out! This can make your cheekbones look more pronounced, your nose more narrow or even help you reduce the appearance of the beloved soft under chin. You’ll instantly transform to a more sculpted Adonis self. PRO TIP:   The key to successful contouring is to always use an opaque matte powder, liquid concealer, or cream foundation. What Is Highlighting? When you use the technique of highl

  Find the natural nail color that works with your skin tone Too often we ignore caring for our hands in favor of hair, body, or facial treatments. While hands and nails may not be the very first thing we notice about someone, they’re one of the most prominent indicators of self-care. So why not enhance your look with a subtle shade of nude? A nude is a color that everyone needs in their nail care arsenal. For times when you just don’t know what nail color to pick — or when you simply want a more subtle look — a more natural nail color is a great go-to. How to Determine Your Undertones Choosing a shade that subtly complements your skin tone is only one piece of the puzzle. The next step: figuring out your undertones. This is the difference between finding your true  natural nail color , and one that only kinda matches you. We’ve listed a few different ways to determine your undertones to determine your perfect natural nail color below. Choose the easiest test for you, or try out a coup