100Percentpure

Skin care isn’t always straightforward. Have you ever stared at a bottle of pricey toner — that looks like little more than water — and thought: “what exactly is this supposed to do for my skin?” These skin care enigmas have been mystifying consumers for years, which is mainly due to misinformation.! Allow us to set the record straight: way back in the day, face toner was considered an unromantic, almost medicinal treatment for neutralizing oily or blemish-prone skin. These formulas were full of dehydrators like alcohol, so understandably they weren’t very popular, and were only used in cases of extreme breakouts. Fast-forward to year 2019, and the game has entirely changed: hydrating natural toners have become absolutely essential to not only Korean skin care routines, but to day-to-day skin care lineups everywhere. A natural toner will contain much more than plain old water, and can completely level-up your skin care efforts by creating plump, glowing skin after a deep cleanse. Get

  Benefits of Grapeseed Oil for Skin Grapeseed Oil will Benefit your Skincare Routine We all know fine wine only gets better with age. But what if components of wine, like grape seeds, could actually slow signs of aging? It just so happens other ingredients extracted from grapes are giving wine a run for its cork — at least in the skin care realm.  Grapeseed oil benefits for skin  is one such ingredient! What Is Grapeseed Oil? Grapeseed oil packs a powerful punch thanks to natural stores of antioxidants and skin-promoting compounds. High amounts of omega fatty acids — especially linoleic acid — and vitamin E help maintain healthy moisture levels in the skin. How Grapeseed Oil Is Sourced Grapeseed oil is a byproduct of winemaking. After wine is made by pressing grapes, tiny seeds are left behind. Grapeseed oil is then extracted from these leftover grape seeds using a cold-pressing extraction method. This process retains the natural skin-loving components of the oil, like omega fatty aci

  How to extract amazing skin, hair, health, and beauty benefits  Maracuja oil is extracted from the seeds of the  what is maracuja oil  plant,   found in the lush South American rainforests (just like our other friend, the  acai berry). The name “maracuja” might not sound familiar to you at  first, but it goes by a more common name that you may know: passion fruit. The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil. Health Benefits of Maracuja Oil Long before we knew about the tropical taste of passion fruit juice, the natives of South America had been using maracuja for its therapeutic and nutritional benefits for hundreds of years. Thanks to their beneficial alkaloid content, maracuja leaves have long been used as a sedative to treat a variety of health conditions like anxiety, insomnia, and high blood pressure. Maracuja fruit is packed with a long list of

You’re super busy and low on time, but you also want to constantly look your very best. That’s totally understandable. You never know when you might bump into your crush at the mall, or an Instagram photo op may come up. Regardless the situation, you want to look flawless and stand out from the crowd. Today we’ll share with you some of our best makeup tips that you can easily include in your daily morning routine to instantly elevate your look. Even if you’re an experienced makeup guru, you can still pick up a few new tricks with possibly the greatest makeup hack of all — our fruit pigmented® makeup featuring out-of-this-world color and rich nutrients for your skin. It’s natural makeup that will help you look effortlessly regal — and these makeup hacks really will save you a huge deal of time with maximum payoff. Ready for your mind to be blown? Mix a Highlighter with Your Foundation Want to look like a glowing goddess, but are not prepared to go full strobe? We know how easy it is to

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition, rice water has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Rice water for skin  may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These properties are often attributed to rice water’s centuries-old reputation for preserving the hands of Japanese women, who worked long days in the rice field. It’s helpful to understand that while rice water m

  How and when to use this mystical, multitasking makeup brush There are two kinds of girls in this world: those who apply their face products with brushes, and those who prefer to use a sponge. Both types of tools have a place in our makeup bag, because at the end of the day, all makeup comes off — but there are definitely certain products that work better with specific tools. This combo of short and long bristles allows this brush to build coverage beautifully, while blurring harsh lines that would give all our beauty secrets away. The density at the center packs on color for hiding blemishes, or just adding that extra color payoff where needed. The light outer bristles are great for blending, smoothing, and creating a seamless, airbrushed look. What is a stippling brush , opt for a vegan, cruelty-free brush. Vegan brushes aren’t just humane, they’re also more sanitary. Synthetic, cruelty-free brushes won’t cause the same bacterial growths as animal-fur brushes, which means less surp