Vitamin C Serum for face

 Citrus is an all-around health superstar, and that’s no secret. Just try sipping an alkalizing citrus-infused water, or using a skin brightening vitamin C serum. You’ll get why we’re more than a little citrus obsessed!

Vitamin C has a unique status as an anti-aging superstar. It’s the only collagen stimulator that also boasts powerful antioxidant properties. Skin care experts from around the world recommend vitamin C as an essential ingredient in an anti-aging regime. This vitamin is so much more than a cold-buster in winter — it’s a potent topical vitamin with a multitude of benefits for your skin. It’s time to give our Vitamin C Serum some much deserved airtime!

Top 3 Skin Benefits of Vitamin C

Vitamin C has a broad spectrum of benefits. They include collagen stimulation and increased cell turnover, which means brighter skin tone over time. It also provides protection against free-radical assailants (like UV rays and pollution), and reduction in hyperpigmentation. That makes vitamin C a must have for fighting dark spots, dark circles, and blemishes.

1. Promotes collagen and elastin production
Collagen is a protein that keeps your skin feeling firm and youthful. Vitamin C promotes collagen production, thus fighting against wrinkles and keeping your skin plump. Collagen production slows down when we reach about thirty years of age, but don’t stress — vitamin C can help our bodies produce more.

Scared of crow’s feet around your eyes? Vitamin C in our formulations is highly stable, meaning you can apply it around the delicate eye area. Our Multi-Vitamin + Antioxidants Eye Treatment is a great PM wrinkle treatment, made without that nasty sting. Vitamin C also stimulates elastin production to bring youthful bounce to your skin.

2. Prevents and diminishes dark spots
Age spots, brown spots, sun spots… we want all of them gone. Vitamin C decreases melanin formation and protects against UV damage. If you don’t have any spots yet, vitamin C can help keep them away. Vitamin C is a powerful antioxidant that fights against free radical damage and related hyerpigmentation, helping to keep your skin spot-free.

3. Brightens the complexion
We all want a healthy glow that makes us look youthful and refreshed. High antioxidant potential in vitamin C means healthier skin cell function and better moisture retention for glowing skin. In addition to enlivening skin with its antioxidant properties, vitamin C also enhances a brighter complexion. It does this by working synergistically with vitamin E. The two vitamins increase protection against photoaging and cancer.

What Makes Our Vitamin C Serum So Special?

Today we’re taking a closer look at our Vitamin C Serum for face formula. A critical piece of the #cleanbeauty movement is asking questions about what you’re putting on your face. In the spirit of transparency, we’re offering up the ins-and-outs of our beloved vitamin C formula.

Our Vitamin C Serum contains a concentrated, stabilized, and easily absorbable form of plant-derived vitamin C. This boosts the potential for better collagen production and potent antioxidant defense.

Conventional cosmetic companies use less stable forms of vitamin C, which oxidize too quickly and can spell trouble for your skin. During oxidation, vitamin C converts to skin damaging free radicals, which accelerate signs of aging and degenerative skin diseases. 100% PURE co-founder Susie Wang first discovered this when she was a freshman in college, and made it her mission to flip the script on harmful vitamin c oxidation in skin care.