100Percentpure

  A step-by-step guide on how to contour and how to highlight for your face shape In this blog we’ll teach you how to contour your face, how to apply highlighter, and how to  contour highlight  for your face shape (we’ll help you identify your face shape, too). We’ll point you to the right products for each step, including which natural foundations will work best as a highlighting/ contouring base, and will show you which tools to use to get the job done right! What Is Contouring? Essentially, when you contour you’re using shading or shadows to create an illusion of recession. Use contouring to help define or reshape your facial features. The areas that are not darkened or shaded then stand out! This can make your cheekbones look more pronounced, your nose more narrow or even help you reduce the appearance of the beloved soft under chin. You’ll instantly transform to a more sculpted Adonis self. What Is Highlighting? When you use the technique of highlighting, you’re doing the opposite

  Get Ready to Plump Up the Volume! By now, we’re all pretty well versed in hyaluronic acid and the hydration halo it carries for quenching and plumping the skin. Let’s just say another ingredient with a crown of light has skyrocketed to holy grail status in the skincare universe. Alas, polyglutamic acid! And it has made its way down into some of the most heavenly natural skin products. Call it hyaluronic acid’s super-charged sibling,   polyglutamic acid   is a saint at holding   more   water in your skin and giving an overall moisturized, plumper, and rejuvenated complexion. While we have praised hyaluronic acid to the skies, it doesn’t mean it’s going to give its seat up to polyglutamic acid. Demystifying Polyglutamic Acid Polyglutamic acid is a humectant skincare ingredient. A humectant is designed to address skin hydration by not only preserving the existing moisture in the skin and diminishing escaping moisture but also by drawing moisture from the environment to keep the skin hyd