100Percentpure

  Key benefits of rice water for skin As a skin care brand dedicated to plant-based beauty, we prize our hydrating botanical waters. From soothing rose water to skin-quenching aloe vera juice, we’re dedicated to doing more than just plain ‘water’. Perhaps the crowning jewel in our super-water crown is rice water: the starchy water left over from soaked rice. While not nearly as glamorous as its floral water competition,  rice water for skin  has been valued for its beautifying properties for centuries. Today it reigns supreme in K-beauty, J-beauty and beyond as a popular ingredient in brightening skin care products. 4 Key Nutrients in Rice Water for Skin Using  rice water for skin  can be an excellent way to encourage UV protection while softening and brightening the skin. In fact, a 2013 study proved that rice water has the ability to reduce UV damage. Rice water may even hold restorative properties for skin, especially skin that’s been exposed to harsh weather or hard work. These pro

  Secrets to How Lipstick is Made: A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real history of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s lips.

Curious about how to pick matte makeup for dry skin or oily skin? You’ll also be on the lookout for aluminum starch, which is an anti-caking agent that offers both thickening and mattifying effects for  matte makeup  formulas, but is unfortunately a synthetic byproduct of aluminum. Speaking of aluminum, the powder byproduct of this metal is quite a popular cosmetic colorant in many foundations available on the market today; it’s especially prevalent in the most recognized cosmetic brands. What We Use Instead 100% PURE plays it safe by formulating with only natural ingredients, meaning these ingredients only undergo chemical changes from biological processes like fermentation, distillation, and cold processing. Instead of talc, we use finely pressed rice starch. What Is Matte Makeup? Matte makeup gives the impression of poreless skin and a pristine finish, meaning shine and oil are nowhere to be found. The matte makeup look is often associated with dry, powdery skin that’s perfect for o

  How to get a seamless foundation match Remember how tricky it was to find your perfect shade of foundation? If you couldn’t find a skin undertone chart, did you take a brave plunge in the beauty section of your local drugstore, or did you seek expertise by getting professionally matched? There’s nothing more satisfying than a perfectly matched foundation — not only does it boost our confidence, it’s an essential part of wearing complexion products. A matching foundation that flatters our skin type, coverage preference, and suits our lifestyle can be like spotting a rainbow — a rare, beautiful sight. Reasons to Search for a New Shade We’ve said it before and we’ll say it again — skin is complicated, and a foundation that’s worked for you for years might all of a sudden look less than lovely. Perhaps you just got back from a divine tropical vacation with tanner skin, or your foundation is simply looking a bit lackluster lately. It might be time to check out a  skin undertones chart  an

  Why natural lipstick is your lips’ best bet A common myth about natural lipstick is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. A History of Lipstick Since the 1950s, lipstick has been a beauty staple for the modern woman. However, the real history of this small and mighty cosmetic accessory dates back centuries earlier. It all started with Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi, who crafted the first molded form of lip color. Centuries later, Queen Elizabeth I immortalized the image of coloring one’s lips. Her stark white face and bold, red lips led to a brief red lip color trend in the 16th century. At that time,  what is lipstick made of  and how it was made from a blend of beeswax, which the Chinese used some 1000 years earlier to pr