100Percentpure

  How to apply like a pro for flawless eyes If our eyes are the windows to our souls, let’s hope we have an effortless eye makeup look and flawless eyeliner application. Okay, who are we kidding? Perhaps those perfectly clear windows belong to the eye pros, while we regular folk have some cleaning and brushing up to do for squeaky application. You’ve come to the right place! Harnessing the power and precision of your eyeliner is as easy as 1,2, blink! Check out the guide below for a complete eyeliner breakdown, including tips, tools, FAQs, and secrets for achieving a flawless, natural eyeliner look. It’s time to bring your pretty peepers front and center to your gorgeous soul! The Magic of Natural Eyeliner Natural eyeliner  has the magical powers to change the entire essence of your look with the right application. We’re talking precise, clean lines that complement your eye shape. Whether it’s a sweet, doe-eyed makeup look to a quick, swipe of liner to make our eyes pop, natur...

  Why natural lipstick is your lips’ best bet A common myth about  what is lipstick made of  is that you need to sacrifice color payoff, vibrancy, or staying power for safer ingredients. WRONG: the proof is in the pigments. Sure, anyone can add shea butter or vitamin E to lipstick. But the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our lipsticks with the ultimate trifecta of natural ingredients. She nailed natural pigments, natural moisturizers, and natural long-lasting color — all without sacrificing a truly natural formula. A History of Lipstick It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale. It was covered in silk paper and made from deer tallow or animal fat, castor oil, and the ever-useful, beeswax. During the same century, lipstick emerged in the U.S., and it was colored with carmine dye — a colored extract that co...

  The best ways to enjoy green tea for skin We’re in a committed relationship with green tea: a superstar ingredient with major benefits for skin and health. Sure, it’s been one of the world’s most popular beverages for centuries — but it’s still relatively new to skin care and beauty. Let’s shine a spotlight on the many  is green tea good for your skin , and how to use it effectively for maximum glow. Green Tea Health Benefits First, let’s talk about the origins of green tea. In the 7th century, Japanese monks visiting China to study Zen Buddhism returned home with their new discovery of green tea’s wonderful healing properties. In the following centuries, drinking green tea became a staple for Japanese monks, imbuing them with energy and mental focus that enhanced their meditation. Benefits of Green Tea for Skin Green tea fights skin cancer by promoting DNA repair. It contains a powerful antioxidant called EGCG, which fights DNA damage from UV rays to prevent skin cancer. Th...

  We’re uncovering why conventional dry shampoo is bad for your hair Are you a dry shampoo addict or just use it in a pinch? We’ve all been there, maybe you hit snooze a few times too many, or you’re trying to extend your blowout session an extra day.   Is Dry shampoo bad for your hair   and it can be a beauty game-changer but it can also be a hidden source of toxins and future scalp problems. Top 3 Dry Shampoo Questions Answered Does Conventional Dry Shampoo Actually Clean Your Hair? ANSWER: The short answer, no. Dry shampoos should not be a replacement for actual hair cleansing and clarifying with shampoo. Our scalps need the benefit of shampoo cleansing to rid our heads of excess scalp oil. If you’ve been relying heavily on dry shampoo to cut down your shower time, we’d recommend only using a natural dry shampoo when you absolutely need it. Otherwise you’re risking damage to your follicles and the potential of dandruff. 2. Is Aerosol Dry Shampoo Better Than Powder Dry ...

  Get Ready to Plump Up the Volume! By now, we’re all pretty well versed in hyaluronic acid and the hydration halo it carries for quenching and plumping the skin. Let’s just say another ingredient with a crown of light has skyrocketed to holy grail status in the skincare universe. Alas,  polyglutamic acid ! And it has made its way down into some of the most heavenly natural skin products. Call it hyaluronic acid’s super-charged sibling, polyglutamic acid is a saint at holding  more  water in your skin and giving an overall moisturized, plumper, and rejuvenated complexion. While we have praised hyaluronic acid to the skies, it doesn’t mean it’s going to give its seat up to polyglutamic acid. Demystifying Polyglutamic Acid Polyglutamic acid is a humectant skincare ingredient. A humectant is designed to address skin hydration by not only preserving the existing moisture in the skin and diminishing escaping moisture but also by drawing moisture from the environment to ke...